A reporter brought up the recent ‘threat‘ from Activision’s Bobby Kotick to withdraw support for the PS3 unless Sony dropped the prices. Stringer’s opening remark was priceless, “He likes to make a lot of noise,” he said before continuing, “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
When pressed on the logic of Sony’s current approach of not reducing the price of the PlayStation 3, he replied, “I (would) lose money on every PlayStation I make — how’s that for logic”.
Sony have been working hard to bring down the cost's of making the PS3 including 45nm cells to replace 65nm cells. Since launch, the Cell has had its process shrunk from 90 nm to 65 nm. According to rumors and early Sony plans the RSX GPU has also been shrunk, but that the actual switch would have happened has not been confirmed by Sony or third party disassembly. Further improvements are planned, with IBM/Toshiba announcing plans to commence fullscale 45 nm Cell production in 2009, which will result in a further 40% reduction in power consumption over the 65 nm Cell.
The PS3 slim could include the 45nm cell if that is the case it should reduce the cost per PS3 system and allow a price cut to happen.Now we need to wait and see if the rumour of the PS3 slim is true but its looking more and more likely, the Tokyo Game Show in September could be where Sony announce the slim and price cut.
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