Where is Sony going wrong?

To me the PS3 is more then just a gaming machine, but its main selling point is the games everything else is just extras, the problem seems to be the lack of advertising/marketing here in the UK i see Wii adverts nearly every advert break and shops like Argo's have posters in there window's showing Mario, wii and Wii motion plus. So why are we not seeing any PSP or PS3 adverts or posters?? i have seen the killzone 2 advert about three time's and other then that just 3rd party multi platform games. Xbox360 is a little better but still no where near the Wii.

Could this be one of the reason's the Wii is in first place and the PS3 is in third, also DS selling better then the PSP? if Sony wants to win this generation then this is where they could make an impact. Adverts showing the FREE online play, the amazing first party games already out and upcoming, and maybe showing some of the extras like Home, Vidzone and psn store.

the PS3 seems to rely on word of mouth and people who read blogs and gaming websites online but the rest of the world knows very little about the PS3 and this is something Sony needs to address and fast if they are to turn this generation around.